Zillow lost
Chicago.
The market didn’t.
MRED just cut off Zillow’s listing feed. Every home in the northern suburbs is still available — just not where you’ve been looking. If you’re buying or thinking about selling, let’s talk about what’s actually out there.
This isn’t about hidden listings.
It’s about who controls the market.
Zillow decided that any home pre-marketed privately — and then listed publicly on the MLS — would be permanently suppressed on their platform. Even after it meets every public listing requirement. MRED said that violates the rules every portal agreed to. Feed cut.
The homes are still there. The market is still moving. You’re just not going to find it on Zillow for a while — and there’s a real argument that the best opportunities were never there in the first place.
There’s more inventory than most buyers ever see.
Portals like Zillow only ever showed one layer. There are two others — and that’s where the less competitive opportunities live.
The portal era is shifting.
Agent access matters more, not less.
Ready to see
the full market?
Whether you’re buying, selling, or just trying to understand what’s happening right now — let’s have a real conversation.